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Cartier Revs Up

In creating its first new men's fragrance in nearly a decade, Cartier was inspired by its most iconic men’s watch, the Roadster. The Roadster fragrance uses a mineral fougère: a classic fern-based blend traditionally created using lavender and oakmoss. Cartier swapped the lavender with English mint for an updated, cleaner take on the men’s cologne. The Roadster also contains subtle hints of bergamot, patchouli, and vanilla, and the gray, white, and black glass-sculpted bottle was made to resemble the stylish watch, which was styled after the classic car. The Roadster, $105 for 3.3 ounces, will debut in Cartier boutiques and Bloomingdale’s stores September 1. (www.cartier.com)

—Alexandra Foster

 

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