To explain why Altadis USA, the largest cigar company in the world, has earned its way onto Robb Report’s Best of the Best list no fewer than 12 times, you need only look the at the passion, quality, creativity and craft that go into making its smokes.
For creativity, begin with Altadis USA’s master cigar blender, Jose Seijas, who has created some of the world’s finest premium handmade cigars, including the renowned Montecristo and Romeo y Julieta. Known as “the cigar makers cigar maker,” Seijas says, “We want to produce the best cigars ever constructed.”
And as VP and general manager of Altadis USA-owned Tabacalera de Garcia Ltd., the largest cigar factory in the Dominican Republic, Seijas oversees what he describes as, “The simple, but very efficient quality steps that not only set us apart from other manufacturers, but make certain the promise of the cigar is fulfilled.”
Helping Seijas fulfill the promise of every Altadis USA cigar are 3,500 people living in the lush La Romana region of the Dominican Republic. “More than employees,” says Janelle Rosenfeld, VP Advertising, “they are considered family. Every time I visit the factory,” she continues, “I am always struck by the amount of passion and workmanship that goes into every step of the process. These artisans are true virtuosos devoted to their craft.”
Of course, it takes great tobacco to make a great cigar, and with its considerable financial resources, Altadis USA procures stocks of the world’s best tobaccos. Seijas likens the full flavor and smoothness of Altadis USA tobaccos to cognac. “The more refined it is,” he says, “the smoother and more refined the aromas. Then you know you are smoking a great cigar.”
Any number of Altadis USA premium brands qualify as “great cigars,” or as Rosenfeld describes them, “Affordable handmade luxuries”: From the immaculately constructed, Romeo y Julieta Edicion Limitada, to the Jose Seijas’ Signature Series, the maestro’s singular vision of the ultimate cigar, to one of his best known creations, Montecristo White Cigars, adorned with a lovely hand-selected Ecuadorian Connecticut shade wrapper.
In addition to its passion for making the world’s finest cigars, Altadis USA also has a passion for assisting those in need. Its centerpiece event, the Montecristo Cup, grew out of a desire to help victims of natural and economic disasters in the Caribbean and elsewhere. Celebrating its 10th anniversary in 2008, this pro/am charity golf tournament held at the world-class Casa de Campo resort in La Romana, Dominican Republic, is now one of golf’s most prestigious and always sold-out events. And it’s no wonder since Rosenfeld describes the Montecristo Cup as “four incomparable days and nights of golf, cigars and fun.”
Passion, quality, creativity and craft, they are what make Altadis U.S.A. cigars great cigars. And as smooth as the finest cognac.
Contact Information:
Must be 21 years of age or older.
www.altadisusa.com
888.262.2511