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Lugano Diamonds Debuts The Coastal Collection Jewelry Line

NEWPORT BEACH, California – Lugano Diamonds of Newport Beach, California, introduces The Coastal Collection, an ocean-inspired line of jewelry designed by world-renowned jeweler Moti Ferder. The exquisite collection includes breathtaking designs such as starfish, sea urchins and many other sea-dwelling creatures that incorporate luminous pearls, striking emeralds and magnificent diamonds.

Ferder’s designs are influenced by the coastal chic style that attracts tourists to California’s seaside cities. He credits the beautiful Pacific Ocean views near Lugano Diamonds’ salon at the exclusive Montage Laguna Beach resort as the motivation behind many of the spectacular pieces in the collection, which utilize stunning natural resources such as coral and abalone.

“The Coastal Collection reflects the raw beauty of the sea and captures the essence of a day spent at the beach,” said Moti Ferder, president and design director at Lugano Diamonds.  “This collection provides guests with a piece of coastal paradise they can take with them wherever they go.”

Lugano Diamonds is proud to announce it is donating 10 percent of sales from the collection to OCEANA, an organization dedicated to protecting and preserving the world’s oceans. In addition to its partnership with OCEANA, Lugano is an active member of the philanthropic community. The company has supported organizations such as Beckstrand Cancer Association, Juvenile Diabetes Research Foundation and Court Appointed Special Advocates (CASA) for Children, among other groups.

The Coastal Collection is on display at Lugano Diamonds’ Grand Salon, located at 620 Newport Center Drive, Suite 100, in Newport Beach, and at Montage Laguna Beach, located at 30801 S Coast Hwy, in Laguna Beach. For more information and pricing, please call 1-866-584-2666 or email james@luganodiamonds.com.

About Lugano Diamonds: Lugano Diamonds, established in Israel as diamond cutters, opened its first retail location in Newport Beach, California, in 2005. Moti Ferder, President and Design Director, incorporated his vast knowledge in the diamond industry and transformed Lugano into an international jewelry brand with creative wearable works of art. The Lugano Salons are a testament to the very core of the Lugano experience: exceptional, warm, inviting yet still modern, the atmosphere makes one’s visit memorable. The company controls all facets of jewelry production from origin to design and sales which allows Lugano Diamonds to provide the very best quality at a great value. Their unique designs can be found only at Lugano's salons, or by appointment at your home, office or hotel suite. In 2013, Robb Report honored Lugano Diamonds with a Best of the Best award for its use of zirconium in jewelry.

Lugano offers the highest levels of service and looks forward to exceeding your expectations. Lugano Diamonds is proud of its support for the community with ongoing involvement in a number of philanthropic endeavors which have helped raise millions of dollars for many worthy causes. For more information please visit www.luganodiamonds.com, call 866-584-2666, “Like” Lugano Diamonds on Facebook and follow them on Twitter.