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Are tablet editions driving luxury print ad sales?

March 26, 2013

Are tablet editions driving luxury print ad sales?

By Tricia Carr via LuxuryDaily.com

"Print advertising is in a transitional state as tablet editions offer brands an engaged pool of affluent readers to attract with digital ad enhancements."

"High-end magazines are launching tablet editions left, right and center to stay relevant to their savvy readers. However, circulations of luxury-focused consumer publications rarely intersect between print and tablet, so advertisers should tailor campaigns to get the most from their ad buy."

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