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Panerai’s Art Movement

Laurie Kahle

Nearly 80 international designers and artists, including Damien Hirst and Maarten Baas, created their expressions and interpretations of the concept of time for a Panerai-sponsored exhibit, “O’Clock: Time Design, Design Time,” at Milan’s Triennale museum.

Curated by architect and designer Patricia Urquiola, the exhibit runs through January 8, 2012. Among the highlights are Hirst’s two spin paintings dotted with Panerai watch dials minus the hands. Urquiola also produced the installation “I mondi di Officine Panerai” (The worlds of Officine Panerai), showcasing eight models treated as characters set in scenes that trace the evolution of Panerai design. The installation includes one of the first Radiomirs built in 1938 and a Luminor from the 1940s. The brand used the exhibition to unveil a new Luminor Marina 1950 3 Days–47mm (price upon request) that was inspired by a vintage model. The manual calibre P.3001 movement is distinguished by large bridges and two barrels providing a three-day power reserve, which is displayed on the main bridge visible through the case back. Identified by the reference PAM00422, the Luminor Marina 1950 3 Days–47mm is limited to 2,000 pieces. (www.panerai.com)

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Photo by René Gaens
Copyright by IWC